Our Philosophy: Five Cities. Five Virtues.

5C5V was born from a love of Japan’s ability to combine simplicity, precision and virtue in everyday life. Our brand is more than apparel—it’s a reflection of the quiet elegance and inner strength we see in Japan’s greatest cities. Each collection ties back to a guiding virtue that inspires the way we design, source and craft our pieces.

Tokyo — Dream

Tokyo embodies limitless possibilities. From its neon-lit streets to pockets of calm temples, we channel this city’s bold ambition into garments that encourage you to imagine and explore.

Yokohama — Trust

As a port city and gateway to the world, Yokohama represents openness and reliability. Our materials are ethically sourced, and our partners are chosen for their commitment to transparency and quality.

Kyoto — Harmony

Kyoto is a living museum where tradition meets modernity. We take cues from its serene gardens and timeless architecture to create balanced designs that feel both contemporary and rooted in heritage.

Osaka — Strength

Known for its industrious spirit and resilience, Osaka teaches us that true strength comes from community and perseverance. Our clothing is built to last—both in construction and style.

Sapporo — Hope

Sapporo’s snowy landscapes and festivals inspire a sense of renewal and optimism. We reflect that hope through refreshing color palettes and silhouettes that look forward to brighter tomorrows.

Our Commitment

• Minimalism with meaning: Each piece is intentionally designed—no unnecessary embellishments, just thoughtful details.
• Ethical craftsmanship: We work with trusted artisans and factories who share our standards for fair labor and sustainable practices.
• Timeless quality: Our garments are meant to be worn and cherished for years, reducing the need for constant replacement.

5C5V isn’t just a brand—it’s a lifestyle rooted in virtue. When you wear our clothes, you’re embracing a philosophy of mindful living and purposeful design.