Neon Dawn — Shuya Eigyo 終夜営業 Embroidered Black T-Shirt

Cut from 100% combed ring-spun cotton at a heavyweight 6.5 oz./yd² (220 g/m²), this tee has a structured, regular fit that keeps its shape. Side-seamed, with a 1×1 ribbed collar, it's soft from the first wear and built to last.

Neon Dawn is our Tokyo after dark: the hours between the last train and the first. Shuya Eigyo 終夜営業 means open all night. It's 03:10 and the only light on the street is the diner: a battered enamel sign for 夜明け食堂, the Dawn Diner, with a grinning bowl of rice and a pair of chopsticks. Rust on the corners, chips in the paint, and a red band promising they'll still be serving when you need them.

Across the back, the full artwork is printed big, with NEON DAWN above it. On the left chest, our Neon Dawn sun is embroidered in orange, black and white thread: a striped half-sun on the horizon, ネオンの夜明け (neon dawn) beneath it, and 03:10 stitched in orange, the minute this piece happens. Made to order on Black, sizes S to 4XL.

Good to know

What is on the back? A weathered Showa-style enamel shop sign: 夜明け食堂 (Dawn Diner) across the top, a smiling rice bowl with chopsticks, and 終夜営業 (open all night) on a red band. Under the artwork, 深夜から始発まで (from late night to the first train), 03:10 in orange.

What is embroidered on the chest? A striped orange half-sun on a white horizon line, the words ネオンの夜明け (neon no yoake, neon dawn) and the time 03:10. Every Neon Dawn tee carries its own time.

What does 終夜営業 mean? 終夜営業 (shūya eigyō) means open all night, the sign you look for on a Tokyo street at 3am. 夜明け食堂 (yoake shokudō) on the sign means Dawn Diner.

How does it fit? A regular, structured fit, true to size. Size up if you like a looser, boxier look.

Is it limited? No. It's part of our Neon Dawn line and is made to order for as long as the line is open.

When will it arrive? It's made for you after you order: 2–5 business days to make, then 2–6 business days for UK delivery.

Details & care

Regular fit, side-seamed construction, 1×1 rib collar. 100% combed ring-spun cotton, 6.5 oz./yd² (220 g/m²). Embroidered left chest, printed back. Black, sizes S to 4XL, unisex. Machine wash cold inside out on a gentle cycle and do not bleach. Hang or lay flat to dry, and never iron directly over the embroidery or the print.

Size guide

Shipping & returns

Each tee is made to order, created especially for you once your order is placed. This helps reduce overproduction and waste.

Production takes 2–5 business days. UK delivery then typically takes 2–6 business days (£3.95, or free on orders over £100). Worldwide shipping is available, and full times and costs are on our Shipping page.

Every 5C5V tee is covered by a 2-year quality warranty: if it faults, we repair or replace it. If it isn't right for you, you have 30 days from delivery to return or exchange it, provided it's unworn, unwashed and in its original condition. To start a return, email matthew@5c5v.co.uk with your order number.